Banco Galicia unifies digital banking, improves customer experience
- Industry: Financial services
- Region: LATAM
- Headquarters: Buenos Aires, Argentina
- Company size: 3 million customers, 300+ branches
Banco Galicia, a leading bank in Argentina, wanted to streamline its digital services by migrating its channels and back-end systems to a unified, cloud-native, omnichannel platform. To support this Digital Experience Platform Initiative, Galicia standardized its retail platform with Red Hat® container and integration technologies. With this new foundation, Galicia has cut new service launch times from months to days, improved its customer experience, and achieved security and cost improvements.2019 Red Hat Innovation Awards honorable mention
The path to success
Challenge: Unify digital banking
Banco Galicia has an established internet and mobile banking business. But even with a strong market presence, it wanted to further streamline its digital business. “We need to be more digital, and we need to move fast,” said Sebastian Carvallo, enterprise architecture manager at Banco Galicia. To support this vision, Galicia began its Digital Experience Platform Initiative to modernize its digital banking channel back-end systems to a single, cloud-native, omnichannel platform. This platform would provide a single view of the customer, improve time to market for new products, and increase IT efficiency by supporting the testing, modifying, deployment, and management of new digital-native services.
Argentinian bank delivers services fast with unified digital platform
Solution: Build a cloud-native platform
Banco Galicia sought a platform solution that would support collaborative agile development, provide cross-environment workloads, and offer more secure integration with its existing banking systems. Galicia considered several container options, but only Red Hat allowed the freedom to move different workloads to different clouds. Working closely with Red Hat Consulting, Banco Galicia used Red Hat technologies as the foundation for its Digital Experience Platform Initiative. “We chose Red Hat to take advantage of the best innovation and creativity through supported, stable technology,” said Carvallo.
Results: Simplify digital services
With its new digital experience platform, Banco Galicia gained greater agility, now completing application releases on demand and within 1 business day—rather than once every 2 months. The platform has also improved Galicia’s customer experience, reducing application downtime by 40%. Galicia has seen a remarkable rise in the number of customer digital transactions. “Development of new products is significantly faster,” said Carvallo. “As a result, we can continue to innovate and meet new service demands.” In addition, simplified management has strengthened security and industry regulation compliance. By consolidating the development of new, customer-facing features from multiple platforms to a single back-end platform, Banco Galicia estimates a savings of 24% in development costs and 25% in maintenance costs. Automating manual tasks has also helped Galicia reduce its staffing costs.